What information does an SEO audit primarily assess?

An SEO audit primarily assesses SEO performance and improvement opportunities because it is a comprehensive evaluation of various on-page and off-page factors that affect a website's visibility in search engine results. This process involves analyzing elements such as keyword optimization, site structure, content relevance, metadata, and site speed, among others. The goal is to identify areas where the website can be enhanced to improve its ranking in search engines, ultimately driving more organic traffic.

While evaluating total inbound links, content quality, user engagement, and even website aesthetics can provide useful insights, they are components of a broader SEO strategy. The focus of an SEO audit is specifically on those aspects that contribute directly to search engine optimization, helping identify strengths, weaknesses, and opportunities for optimization.