What does the term "target audience" mean?

The term "target audience" refers specifically to a defined group of consumers whom a business aims to reach with its marketing messages and campaigns. This group is characterized by shared attributes such as demographics, interests, behaviors, and needs that make them more likely to engage with the brand and purchase its products or services.

Identifying a target audience allows marketers to tailor their messaging and outreach efforts, ensuring that their campaigns resonate effectively with those most likely to respond and convert into customers. By focusing on a specific segment rather than trying to appeal to a broad audience, marketers can optimize their strategies and improve the overall return on investment for their marketing efforts.

Other options do relate to elements of market research and consumer behavior but don't capture the essence of "target audience" as defined in marketing lexicon. Demographic profiles and consumer spending habits can inform who the target audience might be, and market trend analysis might help in understanding broader shifts, but they do not define the concept of a target audience itself.