What does the Meta pixel help advertisers track?

The Meta pixel is a powerful tool that helps advertisers track website traffic by collecting data on the actions visitors take on their websites. When the pixel is installed on a website, it allows businesses to gather insights about how users interact with their site after seeing an advertisement. This includes tracking page views, the products viewed, and the specific actions taken, such as making a purchase or signing up for a newsletter. By analyzing this data, advertisers can gain a better understanding of user behavior, optimize their ad campaigns, and retarget users who have shown interest in their offerings.

In contrast, video views, subscriber growth, and email sign-ups are tracked through different metrics and tools that are specifically designed for those actions. The Meta pixel's primary function is to monitor and analyze website visitor interactions, making it invaluable for advertisers seeking to enhance their online marketing strategies through insights gained from website traffic data.