What does PPC stand for in digital marketing?

PPC stands for Pay-Per-Click in digital marketing. This term refers to an online advertising model where advertisers pay a fee each time one of their ads is clicked. This model is commonly used in search engines and social media platforms, enabling advertisers to reach their target audience effectively while controlling advertising costs based on actual engagement with their ads.

With PPC, advertisers often bid on keywords relevant to their products or services, which then triggers their ads to appear in prominent positions on search results pages or within social media feeds. The effectiveness of PPC campaigns can be tracked and optimized based on the results, allowing marketers to measure the return on investment (ROI) and adjust strategies accordingly.

Other options, such as Purchase-Per-Customer, Pay-Per-Conversion, and Price-Per-Campaign, do not accurately reflect the most widely recognized definition of PPC in the context of digital advertising, which emphasizes the mechanism of payment based on clicks rather than purchases, conversions, or campaign pricing structures.