What does CTR stand for in digital marketing?

In digital marketing, CTR stands for Click-Through Rate. This key metric is used to measure the effectiveness of online advertising campaigns, especially in determining how well an ad performs in encouraging users to click on it. CTR is calculated by dividing the number of clicks an ad receives by the number of times it was shown (impressions), and then multiplying the result by 100 to get a percentage. A higher CTR indicates that the ad is effective at attracting attention and prompting users to engage with it, which is crucial for evaluating the success of digital marketing efforts. Understanding CTR helps marketers gauge the resonance of their messaging and visuals, enabling them to optimize campaigns for better results.