What does an SEO audit involve?

An SEO audit involves a comprehensive evaluation of a website's SEO performance, which includes analyzing various factors that influence how well a website ranks in search engine results. This process helps identify strengths and weaknesses in the site's current SEO strategy, including keyword usage, backlink quality, content effectiveness, technical SEO aspects, and user experience.

By performing a thorough audit, marketers can gather insights into how to improve search visibility, increase organic traffic, and enhance overall website performance. The focus is not only on current performance metrics but also on strategic recommendations for optimization, making option A the most accurate and relevant description of what an SEO audit entails.