What does a call-to-action (CTA) prompt users to do?

A call-to-action (CTA) is designed to encourage users to take a specific action, making it an essential component of digital marketing. The purpose of a CTA is to guide users toward a desired outcome that aligns with the marketer's goals. This could involve actions such as making a purchase, signing up for a newsletter, downloading an app, or participating in a survey.

By clearly stating what action the user should take and often creating a sense of urgency or incentive, a CTA enhances the effectiveness of a marketing campaign by directing user behavior effectively. This kind of focused direction is crucial because it helps convert passive audiences into active participants, ultimately driving engagement and conversion rates in marketing efforts.

Other choices, like browsing a website or engaging in social sharing, can be outcomes of successful CTAs but are not the primary purpose. Similarly, submitting feedback may be one type of action prompted by a CTA, but it is too narrow and specific compared to the broader intent of encouraging a wide range of actions.