What decision can you make at the ad level?

At the ad level, the decision about what your ad looks like is focused on the specific creative elements of the advertisement, such as the visuals, copy, and overall design. This involves choosing images or videos, writing compelling headlines, and selecting calls to action that resonate with potential customers. The goal at this level is to create engaging and visually appealing ads that effectively convey the message you want to communicate to your audience.

The other options represent decisions made at different levels of ad setup. Targeting the audience typically involves broader criteria and strategies determined earlier in the campaign setup process, rather than at the ad level. Budget allocation is generally set at the campaign or ad set level, determining how much can be spent across ads or ad sets. Ad placement refers to where your ads will appear (such as on Facebook, Instagram, or Audience Network), and this also is typically configured at the ad set level to help optimize performance across various platforms.