What campaign setup should be used if a marketing expert has limited budget and multiple assets?

The most effective campaign setup for a marketing expert with a limited budget and multiple assets is to use one ad set with automatic placement and asset customization. This approach streamlines the management of the campaign while maximizing the use of available resources.

By employing one ad set, the marketing expert can focus their budget more effectively, ensuring that all assets benefit from the same optimization strategies and targeting parameters. Automatic placement allows the ad to be displayed across various platforms and formats within the advertising network, enhancing visibility without requiring extensive effort to optimize for each individual placement.

Asset customization supports the use of multiple creative variations, enabling the expert to tailor different messages or visuals to appeal to different segments of the audience, thereby increasing the relevancy and effectiveness of the ads. This method combines the advantages of budget efficiency, broad reach, and audience targeting, making it well-suited for a limited budget scenario.

In contrast, other setups—like multiple ad sets with manual placement or a single ad with varied assets—tend to complicate budget allocation or fail to utilize the benefits of automation and customization effectively. Automatic placement can dynamically serve the most appropriate asset based on audience behavior, which is a crucial advantage when resources are constrained.