What best describes the purpose of hashtags on social media platforms?

Hashtags play a crucial role in categorizing content on social media platforms, making it easier for users to find posts that are relevant to their interests. By adding a hashtag, you essentially tag your content with a specific keyword or phrase, which then groups it with other posts that share the same hashtag. This enhances discoverability, allowing users who search for or click on that hashtag to see a wider range of related content.

For example, if someone searches for #Travel, they will find various posts related to travel, regardless of whether they follow those accounts. It's a strategic tool used by individuals and brands alike to reach a broader audience, engage with target demographics, and participate in larger conversations happening on social media. Thus, the primary purpose of hashtags is indeed to categorize content effectively and to enhance the ability of users to discover and engage with it.