What are two ways that a social media manager can engage existing Page followers?

Running contests and giveaways is an effective way for a social media manager to engage existing Page followers because these activities create excitement and encourage participation. Contests can motivate followers to interact with the brand by submitting entries, sharing posts, or tagging friends, thereby amplifying reach and fostering a sense of community. Giveaways can also incentivize followers to engage further with the content, which can lead to increased visibility and interaction across the Page.

In contrast, going live more often can also foster engagement, but contests specifically tend to generate more buzz and participation from followers. Posting infrequently would disengage followers as they might lose interest or forget about the brand. Limiting audience interactions is counterproductive, as social media thrives on engagement and conversation; restricting this would alienate the audience rather than creating a vibrant community. Therefore, running contests and giveaways is a direct and effective strategy for engagement.