What are the three primary types of audiences that can be created in Ads Manager?

The correct answer is based on the established categories available for audience creation within Ads Manager. In this context, the three primary types of audiences are New audience, Custom Audience, and Lookalike Audience.

A New audience refers to individuals who have not previously interacted with your business, allowing marketers to target users who may be interested in discovering your products or services for the first time. This is critical for expanding your reach and growing brand awareness.

A Custom Audience is formulated using existing customer data, such as email lists, website visitors, or app users. This type leverages first-party data to connect with people who already have some familiarity with the brand, enhancing the likelihood of meaningful engagement or conversion.

The Lookalike Audience is created by identifying new users who share similar characteristics or behaviors with an existing group (typically a Custom Audience). This audience type helps businesses effectively expand their reach by targeting individuals who are likely to be interested in their offerings based on proven customer profiles.

These audience types provide marketers with distinct yet effective ways to tailor their advertising strategies, optimizing for various stages of the customer journey, and ensuring campaigns are strategically targeted. Understanding these types is crucial for maximizing the effectiveness of digital marketing efforts.