What are Google Ads primarily used for?

Google Ads are primarily utilized for creating and managing online advertisements. This platform enables businesses to promote their products and services across Google’s extensive network, which includes search results, YouTube, and various partner websites. By utilizing various ad formats and targeting options, advertisers can reach specific audiences based on their interests, search habits, demographics, and geographic locations.

This capability is essential for businesses looking to increase visibility and drive traffic to their websites, ultimately supporting lead generation and sales efforts. The platform also allows advertisers to measure the performance of their campaigns in real-time, providing insights that can inform future marketing strategies and optimize return on investment.

In contrast, the other choices highlight activities not directly related to the primary function of Google Ads. While tracking consumer behavior is a component of digital marketing, it is not the core purpose of Google Ads. Developing social media strategies and enhancing website design are also essential aspects of online marketing but fall outside the scope of what Google Ads specifically offers.