What ad format is best for displaying both a video and a product simultaneously?

The best ad format for displaying both a video and a product simultaneously is the Collection format. This ad type allows brands to showcase a video at the top of the ad, which can engage viewers with rich content, followed by a selection of products that users can browse. This combination is particularly effective in driving sales, as it presents a dynamic visual experience while also offering detailed product information directly beneath the video.

Collection ads are designed to initiate a seamless shopping experience. When a user taps on the video, they are taken to a full-screen experience that highlights individual products, making it easy for them to explore and purchase. This format effectively utilizes the storytelling potential of video to attract attention and the practicality of product showcasing to facilitate conversions.

Other ad formats, like Carousel or Slideshow, display multiple images or videos but don't integrate them with product listings in the same impactful way as Collections. Instant Experience is an immersive format that does allow video and product listings but may not present them simultaneously in the same fluid manner as Collection ads do, which are specifically tailored for eCommerce.