What action would a business want its customers to take if it selects Conversions as its campaign objective?

When a business selects "Conversions" as its campaign objective, it is primarily focused on driving specific, measurable actions that lead directly to revenue generation, such as making a purchase. This objective is designed to encourage users to take meaningful steps that result in a desired outcome, typically tied to the business's bottom line.

By aiming for conversions, the business is seeking to optimize its advertising efforts to reach users who are most likely to engage in actions that contribute to sales, such as completing a checkout process or signing up for a subscription. The emphasis is on actions that have a direct impact on the business's performance, making "make a purchase" the most appropriate answer in this context.

In contrast, actions like liking a page, sharing a post, or visiting an event page do not necessarily translate into immediate financial benefits for the business, and while they might be part of broader marketing strategies, they do not align with the specific goal of achieving conversions.