What action does a business want its customers to take if it selects Traffic as its campaign objective?

When a business selects Traffic as its campaign objective, it is primarily focused on driving visitors to its website. The goal is to increase the number of people who click through to their site, which can lead to various beneficial outcomes such as brand awareness, lead generation, or even sales conversions. By prioritizing traffic, the business seeks to attract potential customers who may engage more deeply with their offerings, ultimately leading to desired actions that contribute to its goals.

This objective is different from actions like registering for newsletters or following on social media, which cater to building a relationship or expanding the audience within specific platforms rather than driving direct traffic to the website. Sharing a post, while beneficial for visibility, does not directly lead to increasing website visits but rather spreads content to potentially different audiences. Therefore, the correct answer directly aligns with the specific intent of increasing website visits through the Traffic objective.