To target users who resemble current customers, what should a business utilize?

To effectively target users who resemble current customers, a business should utilize lookalike audiences. This strategy involves creating a new audience segment that shares similar characteristics, behaviors, and interests with the business's existing customer base. Lookalike audiences are generated by analyzing data from current customers, including demographic information and online behaviors, to find new potential customers who are likely to respond positively to the business's offerings.

By focusing on lookalike audiences, businesses can expand their reach to users who haven't interacted with them yet but exhibit traits similar to those of successful existing customers. This approach is particularly useful for increasing the efficiency of advertising campaigns and enhancing conversion rates, as it targets individuals who are statistically more likely to engage and convert.

Other methods, such as custom audiences and retargeting, also play important roles in digital marketing but serve different purposes. Custom audiences focus on re-engaging previous customers or specific groups based on prior interactions, while retargeting aims at bringing back users who have shown interest in the business’s products or services but have not yet converted. Engaging with current followers is helpful for brand loyalty but does not specifically target new potential customers. Thus, lookalike audiences are the most effective choice for reaching individuals who are similar to an existing customer