To activate the ad scheduling feature for an advertisement, which setting must be selected?

The ad scheduling feature allows advertisers to specify the times and days they want their ads to run. This option is most effectively paired with a Lifetime Budget because it sets a total budget for the ad campaign, allowing for the allocation of that budget across specific times and dates. When using a Lifetime Budget, advertisers can manage their spending throughout the duration of the campaign, ensuring that ads are displayed only during selected periods.

In contrast, a Daily Budget limits expenditure to a set amount per day without the flexibility of adjusting the schedule as precisely, making it less suitable for strategic ad timing. The Campaign Budget combines costs across multiple ads but does not inherently include scheduling options, and the Target Audience setting simply defines who will see the ads rather than when they will be displayed.