The term "bounce rate" describes?

The term "bounce rate" specifically refers to the percentage of visitors who leave a website after viewing only one page, without interacting further with the site. This metric is crucial for understanding user engagement and the effectiveness of a landing page. A high bounce rate can indicate that the content may not be relevant to the visitor's expectations, leading them to exit without exploring additional pages or content. In contrast, a low bounce rate typically suggests that visitors are finding the site engaging enough to explore further, which can be a positive indicator for website performance and user experience. Other options describe different metrics, such as user actions beyond single-page views, time spent on the site, or total website visits, none of which align with the definition of bounce rate.