The buyer's journey typically includes which phases?

The correct response identifies the three fundamental phases of the buyer's journey: awareness, consideration, and decision. This framework is critical in understanding how potential customers progress from initial recognition of a need or problem to ultimately making a purchase.

In the awareness phase, individuals first recognize that they have a problem or desire that requires a solution. During this stage, they seek information to better understand their situation and explore options.

Next, in the consideration phase, buyers take a deeper dive into potential solutions. They research different products or services that can address their specific needs. At this point, they typically evaluate various options, comparing features, benefits, and pricing.

Finally, in the decision phase, the buyer has gathered enough information to weigh their choices and is ready to make a purchase decision. Here, they may look for reviews, seek recommendations, or consider terms and conditions before finalizing their transaction.

This progression is critical for marketers to understand, as it allows them to tailor their strategies and content to each phase of the buyer's journey, ultimately guiding potential customers toward a purchase. The other options do not capture the comprehensive structure of the buyer's journey in the same way, as they either represent different processes or break down aspects that fall outside the established stages of buyer