In what order is an advertising campaign set up on the Facebook platform?

The correct order for setting up an advertising campaign on the Facebook platform is campaign, ad set, and then ad.

This structure is essential for organizing and managing advertisements effectively. The campaign level is where you define the overall objective of your advertisements, such as brand awareness or conversion goals. It sets the direction for your ads and how they will be evaluated based on performance metrics related to the chosen objective.

Once the campaign is established, you move on to the ad set level. This is where you define specific details such as the target audience, placement options (such as Facebook, Instagram, or Audience Network), budget, and schedule. It allows for strategic targeting and budgeting within the broader objectives set at the campaign level.

Finally, the ad level is where you create the actual advertisements that will appear to users. This includes crafting the visuals, text, and call-to-action elements that will attract attention and drive engagement.

This hierarchical structure (campaign, ad set, ad) ensures that each layer supports the objectives and tactical decisions made at the higher levels, making it a foundational aspect of effective advertising on Facebook.