In the context of SEO, what are keywords?

Keywords in the context of SEO (Search Engine Optimization) refer to specific words or phrases that users enter into search engines when looking for information, products, or services. These keywords are crucial because they help determine how well a website will rank in search engine results for those queries. By integrating relevant keywords into website content, meta tags, and other on-page elements, webmasters can increase the likelihood that their site will be displayed prominently for searches that are relevant to their business.

Utilizing the right keywords can lead to increased visibility, higher traffic, and ultimately better engagement and conversions. This practice underscores the importance of keyword research, which helps identify popular and relevant terms that potential customers are using. Therefore, focusing on strategically chosen keywords is essential for enhancing a website's ranking in search results.

The other choices do not accurately define keywords in the context of SEO. Technical terms used by web developers do not pertain to SEO practices. Expressions of user frustration are not relevant to keyword use or strategy. Similarly, code snippets used in indexing refer to technical elements of website functionality rather than the targeted terms that drive SEO efforts.