If a car dealership wants to generate a new client list for sales calls, which campaign objective should they use?

The best choice for a car dealership looking to generate a new client list for sales calls is Lead Generation. This campaign objective is specifically designed to collect contact information from potential customers who have shown interest in the dealership's offerings. By focusing on Lead Generation, the dealership can create ads that prompt users to fill out a form with their information, such as their name, email, and phone number. This way, the dealership can build a reservoir of potential clients who have expressed interest and are thus more likely to convert into actual sales.

In contrast, the other options serve different purposes. Traffic is aimed at driving users to a website, which may not necessarily result in capturing leads. Brand Awareness focuses on increasing the visibility of the dealership among potential customers but does not facilitate direct engagement or lead collection. Post Engagement encourages interaction with a post but does not collect user information, which is critical for compiling a client list. Therefore, Lead Generation most effectively meets the dealership's goal of generating a new client list.