If a business has multiple ad sets but only one is achieving sufficient reach, what action should be taken to enhance delivery?

Turning on Campaign Budget Optimization is an effective approach when a business has multiple ad sets with varying levels of performance. This feature allows the algorithm to allocate a budget dynamically across all ad sets, directing more resources toward those that are performing better. By optimizing the campaign budget, you can enhance delivery to the ad sets that are proven to reach more target audiences effectively, thereby increasing the overall reach and potential conversions of the campaign.

Campaign Budget Optimization ensures that the available budget is used most efficiently, maximizing impressions and engagement where it's most likely to yield results. This way, even if one ad set is outperforming others, there's an opportunity for the entire campaign to benefit from that performance without needing to prematurely pause or increase budgets across struggling ad sets.

In contrast, increasing the budget for low-performing ad sets might not yield better results if those ads are simply not resonating with the audience. Pausing low-performing ad sets could prevent a full understanding of which elements might be effective when combined. Changing the ad creative might be necessary eventually, but doing so without first optimizing the budget could mean missing out on valuable insights from the current ads.