At which level in Ads Manager can an advertiser specify that they want their ad to appear on Instagram?

The ad placement on Instagram is determined at the Ad Set Level in Ads Manager. This is where advertisers can manage various aspects of their ad campaigns, including audience targeting, budget, schedule, and placements. By choosing placements at the Ad Set Level, advertisers can specify which platforms and locations they want their ads to appear, including the option to display ads on Instagram. This flexibility allows for tailored strategies based on where the target audience is most active.

Campaign Level focuses more on the overarching goals and objectives of the advertising campaign without delving into the specifics of where the ads will be placed. The Ad Level deals with the creative aspects of the ad itself, such as images, videos, and text. The Account Level encompasses the overall settings for the advertiser’s Meta account and does not pertain to specific ad placements. Therefore, the Ad Set Level is the most precise point for opting to place ads on Instagram.