After setting up an ads account in Ads Manager, what must an advertiser have before implementing a Meta pixel?

The correct answer is a website because the Meta pixel is a piece of code that is placed on a web page to track visitor actions and gather data about user interactions. This data is crucial for measuring the effectiveness of ads and gaining insights into user behavior on the site.

The Meta pixel works by sending information back to Meta (such as Facebook and Instagram) every time a user takes an action on the website after clicking on an ad. This enables advertisers to measure conversions, optimize their ads for specific actions, and retarget users based on their interactions with the website.

While a social media account, mobile app, and business license may be beneficial for advertising purposes, they are not prerequisites for the implementation of a Meta pixel. The primary requirement is having a website where the pixel can be installed to track and collect user data effectively.