A retailer expanding to Asia should select which two ad objectives to introduce their brand? (Choose 2)

Choosing Brand Awareness and Reach as the ad objectives for a retailer expanding to Asia is a strategic approach for successfully introducing a new brand in an unfamiliar market.

Brand Awareness is essential because it focuses on creating familiarity with the brand among potential customers. When entering a new region like Asia, where cultural nuances and consumer preferences may differ significantly from the retailer's home market, generating awareness is crucial. This objective helps ensure that a large audience becomes familiar with the brand's name, products, and unique selling propositions, making them more likely to consider the brand when making purchasing decisions.

Reach, on the other hand, complements this by maximizing the number of potential customers who see the ads. It allows the retailer to cast a wide net, ensuring that they can effectively communicate their brand message to the widest audience possible. This is particularly important in diverse markets where potential customers may have varying interests and needs.

Selecting these two objectives together allows the retailer to not only introduce their brand to a broad audience but also to begin the process of establishing a presence and connection with the target market, setting a strong foundation for future marketing efforts.