A fashion ecommerce brand wishes to promote an online personal shopping experience. Which two ad objectives are most suitable for this brand?

Choosing "Awareness and Sales" as the most suitable ad objectives for a fashion ecommerce brand promoting an online personal shopping experience is aligned with the goals of both attracting potential customers and driving actual sales.

The awareness objective is critical for this brand as it allows them to introduce their online personal shopping experience to a wider audience. Creating brand awareness helps in reaching potential customers who may not yet know about the brand or its offerings. For a fashion ecommerce brand, this can involve showcasing unique selling points of the personal shopping service, such as personalized recommendations or exclusive collections, to capture the attention of potential shoppers.

The sales objective complements this by focusing on converting the interest generated from awareness into actual purchases. Once potential customers are aware of the personal shopping service, the goal is to drive them to take action—visiting the website, engaging with the shopping experience, and ultimately making a purchase. This dual approach not only builds a customer base but also facilitates immediate revenue generation, which is crucial for the brand's growth.

The other options, while they may include beneficial elements for digital marketing, do not align as closely with the specific needs of promoting an online personal shopping experience. For instance, traffic and engagement might bring people to the site, but without a sales focus, it