A clothing advertiser wants to get more people to add items to their cart on their website. What should they do?

The best approach for a clothing advertiser aiming to increase the number of items added to their cart is to create a campaign with a sales objective. This type of campaign is specifically designed to drive conversions, which in this case means encouraging potential customers to take the step of adding items to their shopping cart.

When deploying a sales objective campaign, the advertiser can use targeted strategies, such as showcasing selected products, leveraging dynamic ads that feature items prospective customers have previously viewed, or offering promotional deals that incentivize users to make a purchase decision.

Focusing on engagement ads, promoting brand awareness, and using influencer marketing are valuable strategies in their own right, but they do not directly address the specific goal of increasing cart additions. Engagement ads help in generating interest and interaction, brand awareness promotes recognition and a general understanding of the brand, while influencer marketing relies on recommendations by influencers to build trust. However, none of these strategies are primarily designed to facilitate immediate purchasing behaviors, which is central to achieving the objective of adding items to the cart.