A client wants to raise awareness about a new delivery service targeting adults aged 18-34. Which objective and placements should be used?

The choice of utilizing the reach objective on Instagram Stories, Instagram feed, and Facebook Feed aligns perfectly with the goal of raising awareness for a new delivery service aimed at adults aged 18-34.

The reach objective focuses on maximizing the number of people who see the ads, which is crucial when the aim is to promote awareness about a new service. It tells the advertising platform to deliver the ad to as many unique users as possible, which is essential for capturing the attention of the target demographic.

Instagram Stories and the feeds on both Instagram and Facebook are particularly effective placements for reaching younger audiences. These platforms are known for their high engagement rates and are popular among the 18-34 age group. Instagram Stories, in particular, are visually engaging and can quickly convey key messages in a short time frame, making them ideal for promoting new services.

By combining these placements, the campaign can effectively utilize the unique features of each platform—such as Instagram's immersive Stories and the discovery nature of Facebook’s Feed—to maximize visibility and enhance awareness among the target audience.

In contrast, other objectives and placements focus on different aspects, such as driving traffic, promoting engagement, or targeting specific events, which may not align as effectively with the primary goal of simply raising awareness