A bank releases a mobile app and wants to increase app downloads with its new customers. Which campaign objective should the bank advertiser choose?

The most suitable campaign objective for the bank to choose for increasing app downloads among its new customers is app promotions. This specific objective is designed to encourage users to download and install the application, making it the most direct and effective approach for achieving the bank’s goal.

When focusing on app promotions, the advertising strategy typically includes tailored messages that highlight the app's features and benefits, enticing potential users to take action and download it. This type of campaign may utilize compelling visuals, strong calls to action, and incentives like special offers or promotions that can further motivate new customers to install the app.

While lead generation might help the bank collect potential customer information for follow-up, it does not directly address app downloads. Brand awareness, on the other hand, focuses more on creating general recognition and familiarity with the brand, which could be beneficial in the long run but does not specifically promote the app. The traffic objective usually aims at driving users to a website rather than promoting app downloads, which again, does not align with the immediate goal of increasing app installations. Therefore, app promotions is the most effective and targeted strategy the bank should utilize to achieve its goal.